Beefeater London

Red Night - Fashion Show

Selected as one of 12 artists to design a fashion piece within a 4-day timeframe for a Beefeater London-sponsored and organized fashion show.

Category

Fashion

Work

Fashion Designer Creative Director Tailor

Client

Beefeater London

Awards

First place - Jury Vote

Red Night - A Fashion Show presented by Beefeater London:

Introduction

REDical Park Fashion Show presented by Beefeater London was a remarkable project that challenged me to push the boundaries of my creativity and design skills. Out of 12 finalists selected for this unique opportunity, I was honored to be chosen to create a fashion piece that would be showcased at the event. The project was an exhilarating mix of creativity, complexity, and resourcefulness, as I aimed to bring my distinct vision to life within a limited timeframe.

Design Challenges

My vision for the fashion piece was ambitious and complex, which necessitated the use of unconventional materials and techniques typically associated with the cosplay world. The intricacy of the design demanded extraordinary attention to detail, and I was determined to bring it to life.

One of the major challenges I encountered was the choice of fabric. The material I selected was exceptionally thick, making it a struggle for my commercial sewing machine to handle. The sewing process became increasingly complex as the machine frequently broke down. In fact, the machine encountered so many issues that it eventually broke beyond repair. With just two days remaining until the fashion show, I had to rush to the store to purchase a new sewing machine to ensure the project's completion.

Execution

Despite the challenges, I persevered and managed to complete the entire outfit within a remarkable four-day timeframe. Every element of the outfit, from design and construction to detailing, was executed entirely by me. It was an intense and all-encompassing process that required unwavering dedication, but the satisfaction of seeing my vision come to life made it all worthwhile.

Results and Achievements

Participating in the REDical Park - Fashion Show was a truly rewarding experience. The project allowed me to showcase my creativity, innovation, and adaptability as a designer. It reinforced the idea that groundbreaking designs often require unconventional approaches and materials. I am proud to share that my dedication and creative vision paid off. I won the competition by the judges' choice, which was a tremendous honor. The fashion piece received acclaim and recognition at the event, earning praise for its unique design and execution. Being one of the 12 finalists and having my work featured in a show presented by Beefeater London was a remarkable achievement, and it opened doors to new opportunities and collaborations within the fashion industry.

Credits:

Model: Ajda Bradesko

Events Photos: Matic Kremžar in Kristjan Kuzmanoski

Photoshoot at the event Photographer: Marijo Zupanov

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