Beefeater London

Ævena - Fashion Show

Fashion piece made for fashion show

Category

Fashion

Work

Fashion Designer
Creative Director
Tailor

Client

Beefeater London

Awards

Top 6 Finalist

REDical Park - A Fashion Show presented by Beefeater London

The Project

The "REDical Park - Fashion Show presented by Beefeater London" was a groundbreaking project that allowed me to explore the realms of creativity and innovation. Among six finalists chosen for this unique challenge, I was given the opportunity to create a fashion piece that would be featured in the show. My journey, from initial sketch to the final dress, was a testament to the power of technology, resourcefulness, and the pursuit of pushing creative boundaries.

Design Evolution with Midjourney Ai Beta

My creative journey began with the use of MidjourneyAi's Beta version, which proved to be a game-changer. I was testing the software and was pleasantly surprised by the incredible fashion sketch results it produced. The sketches I obtained aligned perfectly with the vision I had in mind for my dress. Immediately, I knew I wanted to bring this design to life.

Challenging Budget Constraints

Despite having a clear vision, I faced the challenge of a limited budget. With only $200 at my disposal, I had to find creative solutions to bring my ambitious design to fruition. Initially, I considered 3D printing the intricate shapes I envisioned, but the cost quickly became prohibitive within our budget constraints.

Mixing Techniques from the Cosplay Industry

To overcome this budgetary hurdle, I turned to techniques commonly used in the cosplay industry. I began by creating a detailed pattern in Illustrator, meticulously planning every aspect of the dress. Instead of 3D printing, I opted for a more cost-effective approach: laser cutting Eva foam. These laser-cut pieces were then carefully adhered to a Worbla wireframe, creating a unique and eye-catching structure.

Creating an Out-of-This-World Aesthetic

The central theme of the dress was to make it look otherworldly and surreal. I strategically used skin-colored mesh to create the illusion that the red pieces were seamlessly integrated with the model's skin. This design choice added a layer of mystique and intrigue, capturing the essence of the "REDical Park" theme.

The Joy of the Challenge and the Spectacular Fashion Show

The entire journey of creating this dress was incredibly enjoyable. The challenge of pushing the boundaries of creativity while adhering to budget limitations was both stimulating and rewarding. The ultimate highlight of the project was the fashion show itself, where my creation came to life on the runway. I want to express my heartfelt gratitude to all who supported me throughout this journey. Your encouragement and belief in my vision played an integral role in the success of the project.

Credits:

Model: Ajda Bradesko

Photos: Urban Bradesko

Other Projects